Team Guide · Brand Onboarding

Brand Onboarding → Monthly Content Kickoff

A step-by-step guide for the Goozone team. Follow this once per brand (Hello Kids, Up Trend, Trending Woman, Do Brasil) to go from nothing to a finished monthly content plan — Brand Kit, Marketing Brain, Content Plan, carousel image prompts, and blog posts.

You don't need to be technical. Every gray box with a Copy button is ready to paste into OpenCode. Check off each phase in the sidebar as you go — your progress is saved automatically.

0

Before You Start

Get OpenCode installed and the brand's folders set up correctly before collecting anything.

0.1Install OpenCode

OpenCode is the AI assistant that does the heavy lifting. Either the folder and file structure end up exactly the same — only the interface changes.

💻 OpenCode Desktop App — recommended for most people. Click here.

A regular app, no typing required. This is the default option — use this unless you're comfortable working from the command line.

  1. Go to opencode.ai
  2. Download the version for your computer (Mac or Windows)
  3. Open the installer and follow the on-screen steps
  4. Sign in when prompted — follow the link OpenCode gives you

That's it. Everything else in this guide works exactly the same inside the desktop app.

⌨️ OpenCode CLI — for tech-savvy team members only. Click here.

Command-line install via Scoop — think of Scoop as a small, typing-only app store. Only use this if you're comfortable working in PowerShell. Everyone else should use the Desktop App above.

PowerShell
Set-ExecutionPolicy -ExecutionPolicy RemoteSigned -Scope CurrentUser
PowerShell
irm get.scoop.sh | iex
PowerShell
scoop install opencode

Check it worked:

PowerShell
opencode --version

If you see a version number, you're done. The first time you run OpenCode it will ask you to sign in — follow the link it gives you.

0.2Set Up Your Folders

Every brand needs the same folder shape, every time. Instead of building folders by hand, let OpenCode build them for you — it's less error-prone. Replace [BrandName] with the real brand name (example: HelloKids) before pasting.

Suggested location for the whole workspace: keep the coordenadas-content-system root folder (the "Brands" workspace) at C:\Program Files\coordenadas-content-system. Every brand's folder lives inside it, so it's one fixed place everyone on the team can find.
Prompt for OpenCode
Create the standard brand folder structure for a new brand called
[BrandName], following the official template at:
https://github.com/Coordenadas-co/coordenadas-content-system/blob/main/docs/00_architecture/FOLDER_STRUCTURE_TEMPLATE.md

Create it inside my current working directory. Include:
- The brand root folder
- _knowledgebase/research/
- coordenadas-content-system-[BrandName]/brand-kit/
- input-collection/ (for saving call transcripts and raw materials)

Show me the folder tree once it's created so I can confirm it matches
the template before we continue.

Confirm the tree looks right before moving on. You'll save files into these exact folders throughout this guide.

1

Build the Brand Kit

The Brand Kit is the brand's visual and voice foundation. Everything after this depends on it being right.

1.1Gather What You Have

Not every brand has everything ready on day one. Here's what actually matters:

PriorityWhatNotes
RequiredColorsHex codes if you have them, or just "the blue and yellow ones" if not
RequiredFontsName of the font, or a screenshot of text on their site
RequiredLogoOriginal files — not a screenshot
Best if availableWebsite URLThe single best source — gives colors, fonts, logo, and copy all at once
Best if availableBrand book / design system PDFIf no website exists, this works just as well
Nice to haveTone of voice notesWords they use often, words to avoid
Nice to haveOnboarding call transcriptAdds real color and direct quotes, but not required to start
Nice to haveVisual referencesPhotos, past ads, mood boards
You do not need all of these. A website alone, or a brand book alone, is enough to get started.

1.2Extract the Brand Kit

Give OpenCode whatever you gathered above — paste the website URL, upload the brand book, upload the transcript, or just answer directly in chat.

Prompt for OpenCode
I'm building a Brand Kit for [BrandName]. Here's what I have available:

[List what you're providing — for example: "Website: https://..." or
"Attached: brand book PDF" or "No website yet, here's what I know:
colors are pink and white, font is rounded and playful"]

Extract the following into a brand guide:
- Primary and secondary colors (hex codes if determinable)
- Display font and body font
- Logo files (confirm what's available)
- Tone and voice (2-4 words, plus any exact phrases you find)
- What the brand sells, in 1-2 sentences
- Who buys from them

If anything isn't available from what I gave you, don't guess — list
it as "Not yet defined" so we can follow up with the brand instead of
inventing an answer.

Draft this as a markdown file called [BrandName]_brand_guide.md.

1.3Review the Draft

OpenCode will show you a draft [BrandName]_brand_guide.md. Read it. Check for anything marked "Not yet defined" — decide if you can fill it in now or need to follow up with the brand later.

1.4Approve and Create the HTML Version

Prompt for OpenCode
This brand guide looks good. Render it as a styled HTML file using the
brand's own colors and fonts. Save it as [BrandName]_brand_guide.html.

1.5Save Your Files

FileGoes here
[BrandName]_brand_guide.mdBrand root folder
[BrandName]_brand_guide.htmlcoordenadas-content-system-[BrandName]/brand-kit/
2

Run the Marketing Brain

A deep strategy document that studies the brand's market, competitors, and customers — the knowledge base every future content plan reads from.

Don't have the marketing-brain skill installed yet? Click here.

The skill lives in the coordenadas-onboarding-toolkit repository. Open an OpenCode session (desktop app or CLI) and paste this:

Prompt for OpenCode
Install the onboarding toolkit from this repo:
https://github.com/Coordenadas-co/coordenadas-onboarding-toolkit

Clone it, run its setup script, and confirm the marketing-brain skill
is installed correctly before we continue. Also install the Firecrawl
CLI (needed for the skill's website research steps) and confirm it's
working too.

Once it confirms both are installed, you're done — no need to touch the repo files yourself.

Two things the agent can't do for you — get these first:

WhatWhyGet it
Node.jsRuns the research stepsnodejs.org — download and run the installer
Firecrawl API keyFirecrawl won't work without one — even the free tier gets blockedfirecrawl.dev — sign up, copy your key, and tell it to your OpenCode agent when asked
If you skip the Firecrawl key, the research steps that read the brand's own website won't run. Get the key first.

2.1Run It

With the skill installed and your Brand Kit ready, start the Marketing Brain:

Prompt for OpenCode
Build the marketing brain for [BrandName]. Run it in deep search mode.

Here's what I have ready:
- Brand Kit: [path to your brand_guide.html/.md]
- Website: [URL, if available]
- Onboarding call transcript: [attach or say "not available"]

Walk me through each phase and ask before moving to the next one.

This will take a while and ask you questions along the way — answer them as they come. Don't skip ahead.

2.2Check the Folders and Naming

Once the Marketing Brain finishes, run this check before moving on:

Prompt for OpenCode
Check the current brand folder structure and file naming against the
official template at:
https://github.com/Coordenadas-co/coordenadas-content-system/blob/main/docs/00_architecture/FOLDER_STRUCTURE_TEMPLATE.md

Confirm:
- brand_guide.md is at the brand root
- brand_guide.html is inside coordenadas-content-system-[BrandName]/brand-kit/
- marketing_brain.html and MasterStrategyDoc.html are at the brand root
- _knowledgebase/research/ contains the 8 numbered reports, correctly named
- Any date-based filenames use "Month_YYYY" format (e.g. August_2026),
  not abbreviations like AUG_2026

List anything misnamed, misplaced, or missing against the template. Do
not move or rename anything yet — just report what you find so I can
confirm before you fix it.

Review what it finds, then tell OpenCode to fix anything that's wrong.

2.3Where Everything Lands

FileGoes here
marketing_brain.htmlBrand root folder
MasterStrategyDoc.htmlBrand root folder
8 research reports_knowledgebase/research/
3

HighLevel Setup (optional)

Some brands also need their CRM (called "Coordenadas App" when talking to clients — it does more than a typical CRM) configured. This is a separate, longer process with its own guide — this section is just a pointer.

  • What it needs: the Marketing Brain HTML from Phase 2
  • How to start it: say /hl-subaccount-setup in OpenCode
  • A full step-by-step SOP for this process is coming separately.
Most brands can skip this phase. If this brand doesn't need CRM setup yet, skip straight to Phase 4 — nothing in Phase 4 onward depends on this step.
4

Create the Content Plan

This is where the monthly work begins — laying out everything that gets created this month before any of it gets written.

Don't have the content skills installed yet? Click here.

These skills come from the monthly-content-toolkit repository. Open an OpenCode session and paste this:

Prompt for OpenCode
Install the monthly content skills from this repo:
https://github.com/Coordenadas-co/monthly-content-toolkit

Clone it and run its setup script. Also install coreyhaines31/marketingskills
alongside it — it's important for output quality. Confirm everything is
installed correctly before we continue.

4.1Start the Content Plan

Fill in the blanks below, then paste the whole thing into OpenCode. The suggested quantities are good defaults — change any number if this month needs more or less of something.

Prompt for OpenCode
Build the content plan for:

Brand: [BrandName]
Cycle: [Month, Year — example: September 2026]

Direction: [Describe what this month is about. Some examples to help you
think this through: a special holiday or event, a promotion, an external
announcement, a product launch, a partnership, or specific direction
from the client. Write 2-4 sentences.]

Deliverables for this cycle:
- Carousels: 8
- Blog Posts: 4
- Newsletters: 4
- Infographics: 2
- Social Posts: 0
- Push Notifications: 0

OpenCode will ask a few follow-up questions and show you a week-by-week skeleton before writing full copy. Review it, then approve.

4.2Where It Lands

The finished content plan (.md and .html) saves into the brand's monthly cycle folder, following the same folder template used in every other phase.

5

Generate Carousel Image Prompts

Once the content plan is approved, generate the AI image prompts for every carousel slide.

Prompt for OpenCode
Generate the carousel image prompts for [BrandName]'s [Month, Year]
content plan. Use the brand guide and the Master Prompt structure.
Output one ready-to-paste prompt per slide.

This produces a markdown file and a styled HTML file with copy buttons on every individual slide prompt — ready to paste straight into your image generator.

6

Write the Blog Posts

Turn the blog entries from the content plan into full, publish-ready articles.

Prompt for OpenCode
Write the full blog posts for [BrandName]'s [Month, Year] content plan.
Use the brand's knowledgebase for tone, offers, and past content. Include
SEO metadata, internal links, and a CTA on every post.

This produces one combined markdown file and one styled HTML file for the month's full batch of blog posts.

Final Check — Folders and Naming, One More Time

Before you call this brand's cycle done, run the same check from Phase 2.2 one more time, end to end.

Prompt for OpenCode
Check the current brand folder structure and file naming against the
official template at:
https://github.com/Coordenadas-co/coordenadas-content-system/blob/main/docs/00_architecture/FOLDER_STRUCTURE_TEMPLATE.md

Confirm:
- brand_guide.md is at the brand root
- brand_guide.html is inside coordenadas-content-system-[BrandName]/brand-kit/
- marketing_brain.html and MasterStrategyDoc.html are at the brand root
- _knowledgebase/research/ contains the 8 numbered reports, correctly named
- Any date-based filenames use "Month_YYYY" format (e.g. August_2026),
  not abbreviations like AUG_2026

List anything misnamed, misplaced, or missing against the template. Do
not move or rename anything yet — just report what you find so I can
confirm before you fix it.

Where Everything Lives — Full Summary

FileFolder
[BrandName]_brand_guide.mdBrand root
[BrandName]_brand_guide.htmlcoordenadas-content-system-[BrandName]/brand-kit/
marketing_brain.htmlBrand root
MasterStrategyDoc.htmlBrand root
8 research reports_knowledgebase/research/
Content plan (.md / .html)Monthly cycle folder
Carousel prompts (.md / .html)Monthly cycle folder
Blog posts (.md / .html)Monthly cycle folder

Glossary

TermPlain meaning
OpenCodeThe AI assistant you run on your computer to do all of this
ScoopA typing-only app store used to install OpenCode
SkillA mini instruction book that teaches OpenCode how to do a specific task
FirecrawlA tool that lets OpenCode read a brand's website automatically
Brand KitThe brand's colors, fonts, logo, and voice, all in one place
Marketing BrainA deep strategy document about the brand's market and customers
Content PlanThe full list of what gets created and published this month
CarouselA multi-slide Instagram post
PromptInstructions you type or paste to tell the AI what to do
Repository (repo)A folder of files stored on GitHub that you can download