# GoHighLevel CRM Overview

> **Source video:** https://www.youtube.com/watch?v=IjHhBjSnd5M

This guide covers the GoHighLevel CRM, the foundation that most other platform features tie back to for managing contacts, leads, and customers through your sales process.

---

## 1. What the CRM Does

A CRM (customer relationship management tool) is where you keep track of all your contacts, leads, and customers, and where they stand in your sales process. In GoHighLevel, the CRM is the foundation everything else is built on — most other features end up connecting back to your contacts.

---

## 2. Core CRM Features

GoHighLevel handles the CRM basics well:

- **Unlimited contacts on every plan** — No per-contact upcharge.
- **Visual pipelines** — Drag and drop your leads through stages.
- **Tags** — Organize contacts and segments however you like.
- **Unified inbox** — All conversations with a contact land in one thread, whether they come from email, SMS, Facebook Messenger, or Instagram DMs.

---

## 3. The Unified Inbox Advantage

The standout CRM feature is the **unified inbox**. Every conversation with a contact — email, SMS, Facebook Messenger, Instagram DMs — appears in a single thread.

Without a unified inbox, you end up copying messages between tabs or duct-taping tools together with something like Zapier, which can break. The unified inbox avoids that fragmentation.

---

## 4. GoHighLevel vs. HubSpot

HubSpot offers a similar CRM experience on the CRM side and works well too. However:

- **HubSpot** can get costly as you scale because pricing grows with contact count.
- **GoHighLevel** keeps the same price **no matter how many contacts** you add.

If predictable, contact-unlimited pricing matters to you, GoHighLevel is a real win.