# GoHighLevel AI Agents Explained (Conversation AI Bot)

> **Source video:** https://www.youtube.com/watch?v=7Wn_YLA0jr4

This guide covers building AI-powered bots in GoHighLevel for live chat, appointment bookings, and even phone calls, so you can capture leads 24/7.

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## 1. What Conversation AI Does

Conversation AI is the area of GoHighLevel where you build **AI-powered bots** for:

- **Live chat**
- **Appointment bookings**
- **Phone calls**

This lets you **capture leads 24/7** without leaving any business on the table.

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## 2. Create a Bot

1. Click **Conversation AI**.
2. Click **Create Bot**.
3. You'll see several options. It's recommended to set up the form with **instructions** — it's fast and recommended if you're just starting out.

### Choose a bot type and continue
1. Click **Create a New Bot**.
2. Select a bot type, such as:
   - **General Questions and Answers**
   - **Appointment Booking**
3. Click **Continue**.

From here, you'll go through a short **introductory phase** that sets up:
- Your **brand voice**.
- The bot's **parameters**.
- The bot's **goals**.

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## 3. Tips for an Effective Bot

- Setting up an effective AI bot takes **time and tweaking**.
- If you have a type of business where you want to **capture leads 24/7**, it's highly recommended to **book a live session with the GoHighLevel team** to tailor the bot to your business.
- If it doesn't work for you right now, you can always **come back to it later**.