This is the area of GoHighLevel where you can build AI-powered bots for things like live chat, appointment bookings, and even phone calls so you can capture leads 24/7 without leaving any business on the table. To create a chatbot, click " Conversation AI". Then click "Create Bot." You will see several options here, but I would recommend setting up the form with instructions. It's fast, and recommended if you're just starting out. Click "Create a new bot," then select a bot type, such as "General Questions and Answers" or " Appointment Booking ," and continue. From here, you'll go through a short introductory phase that will set up your brand voice, the bot's parameters, and its goals. Setting up an effective AI bot takes some time and some tweaking , and if you have the type of business where you want to capture leads 24/7, I highly recommend booking a live session with the GoHighLevel team to help you tailor this to your business. And if it doesn't work for you now , you can always come back to it later.