Now let's get into the categories where
GoHighLevel really shines, starting with
the CRM.
A CRM, or customer relationship
management tool, is the place where you
keep track of all your contacts, leads,
and customers,
and where they are in your sales
process.
It's also the foundation everything else
in GoHighLevel is built on, since most
of their other features end up tying
back to your contacts in one way or
another.
GoHighLevel handles the basics here
really well. You get unlimited contacts
on every plan, visual pipelines where
you can drag and drop your leads
through, and tags that you can use to
organize your segments and contacts
however you want.
But the standout feature is the unified
inbox, where every conversation you're
having with a contact, whether that's
email, SMS, Facebook Messenger, or
Instagram DMs, all land in one thread.
If you've ever tried to piece this
together with all separate tools, you
know that can be painful. You end up
copying messages between tabs, or
duct-taping things together with Zapier,
which can also break. You can do
something similar with HubSpot here on
the CRM side, and the experience is good
there, too. But HubSpot can get costly
as you scale, while GoHighLevel keeps
the same price no matter how many
contacts you add. If that matters for
you, it's a real win for GoHighLevel.