Proposal for Reynaldo Herrera
A lead-generating website built to convert visitors into clients
Prepared by Coordenadas.co for Reynaldo Herrera
01 Objective
What we're building toward
The goal of this project is to build a professional website that generates qualified leads for your business: a site that, from the first second, explains clearly what you offer, and makes it easy for a visitor to take the next step (get a quote, apply, or contact you directly).
You shared meritlending.com as a reference you liked. It's a strong example for a business in this space: clear service categories, a prominent quote/apply call-to-action, an educational content section, team and review pages, and a trustworthy, compliance-forward footer. We'll use it as inspiration for structure and functionality once we confirm your business name, industry, and the specific services you want to highlight.
02 Item(s)
Two options, since we're still confirming scope
Since we don't have full details on your business yet, here are two starting points.
Option A
Landing Page
$600
- Single high-conversion page
- Clear headline, offer, and call-to-action
- Contact / lead capture form
- Responsive design (desktop, tablet, mobile)
Recommended
Option B
Full Website (10 pages)
$950
- Home, Services, About, Contact, and additional pages as needed (up to 10)
- Structure inspired by trust-focused sites like your reference (services breakdown, educational content, team/reviews)
- Lead capture forms throughout the site
- Responsive design (desktop, tablet, mobile)
- Additional pages beyond 10: +$30/page (12 pages = $1,010)
03 Pricing
Base price and add-ons
| Item | Price |
|---|---|
| Base package | |
| Landing Page | $600 |
| Full Website (10 pages) | $950 |
| Hosting | |
| Annual Hosting Plan (Chemicloud) Billed yearly. Paid directly to Chemicloud, we guide you through it. | $60/year |
| Bilingual add-on | |
| No bilingual version | $0 |
| Client provides translations | $75 flat fee |
| We translate the content | $50 + $12/page |
| CRM add-on | |
| CRM Lead Capture | $350 |
What's a CRM, and why does it matter?
A CRM (Customer Relationship Manager) is a simple system that stores every lead your website generates in one organized place, instead of scattered across emails, texts, and notes. It lets you see who reached out, when, and what they were interested in, so no lead falls through the cracks. For a lead-generation business, this means faster follow-up, better organization as you grow, and a clear record of every client relationship. This add-on includes lifetime access to the Coordenadas CRM plus training tutorials for you and your team. If you already have an existing list of contacts or clients, we can import it into the CRM so everything lives in one place from day one.
Estimated Totals (Year 1)
| Landing Page + Hosting (year 1) | $660 |
| Full Website (10 pages) + Hosting (year 1) | $1,010 |
| Landing Page + Hosting (year 1) + CRM | $1,010 |
| Full Website (10 pages) + Hosting (year 1) + CRM | $1,360 |
Hosting is billed yearly. From year two onward renewal price changes, it is billed directly by Chemicloud, not by Coordenadas.
04 Estimated Time
How long it takes
Landing Page: 2 full weeks from the moment we receive your content and branding materials.
Full Website (10 pages): 1 month.
Both timelines may extend by a few extra days depending on content volume and the number of revision rounds.
05 How to Start
The first steps
Confirm the detailsWe need your business name, industry, logo (if you have one), and any existing branding or content.
Choose your packageLanding Page or Full Website, plus any add-ons (bilingual, CRM).
Initial paymentOnce confirmed, we send an invoice. Work begins as soon as the first payment is received.
Onboarding MeetingA meeting to align on structure, visual direction, and company information.
Build and reviewWe share progress along the way and adjust until it's right.
06 Deliverables
What you'll walk away with
- A live, published website (Landing Page or Full Website, per the option chosen)
- Hosting set up and connected to your domain (annual plan billed directly by Chemicloud)
- Bilingual version, if selected
- CRM access with lead capture and training tutorials, if selected
- Basic guidance on how to manage and update the site going forward
Let's confirm the details
Send us your business name, industry, and preferred package, and we'll get started.